Coach Responds to Falling Sales By Raising Prices

Coach Responds to Falling Sales By Raising Prices Coach, long the handbag maker of choice for the reasonably wealthy, is losing its grip on the 5 percent. As it faces increasing competition from Kate Spade, J. Crew, and others eager to court women who can and will pay $200 to $400 for a handbag, Coach is embracing a strategy only the rich will appreciate: It is raising its prices. Sales for the New York-based designer slipped 7 percent in the recent quarter while profit declined 20 percent. Cold weather and an unseasonably late Easter didn’t help, but the real culprit was Coach’s traditional moneymaker, its bag business.Coach has long looked sharp in the ’mass affluent handbag market,’ but the arena is getting crowded. Kate Spade, which offers only a few bags above the $500 threshold, is making good progress on its goal to quadruple retail sales. J. Crew also has a burgeoning business in women’s bags. Michael Kors, a white-hot fashion house of late, has plenty of lady coach online outlet luggage for less than $400. coachoutletonline Meanwhile, Coach’s best-performing offerings are handbags that cost a lot more than an iPad (Weekend coach factory outlet online Borough Bag: $1,200).Acknowledging that demand, Coach is in the process of trimming its line of bags to around 100 models; a greater share of those offerings will be “upmarket.” Meanwhile, the company is making it harder to find its goods at discount. It has stopped selling merchandise coach outlet sale on third-party flash sales sites such as Gilt and has limited access to its own online flash sales channel.With almost 600 retail stores in the U.S., Coach has more power than a lot of fashion houses to directly reorient its brand. The trick will be to keep its prices below those of Louis Vuitton, Burberry and the true luxury houses in Europe. It may not be that hard: Those companies are all chasing even richer customers, according to analysts at Barclays. As a result, the customer looking for a $600 to $1,200 bag is woefully underserved. Indeed, Coach’s pricing shift seems less like a bid for new buyers than an attempt to assure its current customers that the brand still confers status. Here’s how Chief Executive Officer Victor Luis described the play this morning: “Quality, great design, great materials, craftsmanship are all a part of what has made coachoutletonline Coach great and what differentiates us from many of our traditional competitors and especially the new accessible coach outlet online luxury competitors that have arisen in the market space. And that’s part of our mantra and what we’re going to reclaim.” Translation: “We’re going to tell people why a bag from Coach is worth more than one from J. Crew.” Much of this new effort will rise or fall on the shoulders of Coach’s new creative director, Stuart Vevers, whose first full line goes on sale in the fall. Before it's here, it's on the Bloomberg Terminal. LEARN MORE

May Flowers Coach Bag Giveaway Winner Announced

May Flowers Coach Bag Giveaway Winner Announced!

This has been one of my favorites so far!

Oh mannnn, I say that about all of them, coach factory outlet online don’t I? But this bag is just coach outlet sale SO PRETTY!!! And the wallet is super awesome as well.
It’s so fun to get to give back to you in this way and I hope you’re enjoying these giveaways as much as I am. coach outlet sale Each month is a new possibility to win and each month I get to curate a new prize package and OH I JUST LOVE IT.
BUT… without further ado, the winner of my May Flowers Coach + More Giveaway is…

Laurie Harris

Congratulations Laurie! Your French Bulldogs are ADORABLE!!! Check your email for something from me coach factory outlet soon and send me your address so I can ship out your fabulous Coach bag and goodies asap!
Lovecats, stay tuned for my June coach factory outlet online giveaway… I’m pretty excited coachoutlet.com about that one too!
Thanks and Hello! to those who followed me on Twitter, Instagram, Pinterest and Snapchat for the extra entries. Each giveaway will consist of a different but similar set of options so it won’t negate those who are “already” followers, Rafflecopter keeps track of it all and it only helps that you’re following and able to share as much as possible.

Happy Hump Day Lovecats! Is it Friday yet, though?

May Flowers Coach Bag Giveaway Winner Announced!

This has been one of my favorites so far!

Oh mannnn, I say that about all of them, don’t coach outlet store I? But this bag is just SO PRETTY!!! And the wallet is super awesome as well.
It’s so fun to get to give back coach online outlet to you in this way and I hope you’re enjoying these coachoutlet.com giveaways as much as I am. Each month is a new possibility to win and each month I get to curate a new prize package and OH I JUST LOVE coach online outlet IT.
BUT… without further ado, the winner of my May Flowers coachoutlet.com Coach + More Giveaway is…

Laurie Harris

Congratulations Laurie! Your French Bulldogs are ADORABLE!!! Check your email for something from me soon and send me your address so I can ship out your fabulous Coach bag and goodies asap!
Lovecats, stay tuned for my June giveaway… I’m pretty excited about that one coach factory outlet online too!
Thanks and Hello! to those who followed me on Twitter, Instagram, Pinterest and Snapchat for the extra entries. Each giveaway will consist of a different but similar set of options so it won’t negate those who are “already” followers, Rafflecopter keeps track of it all and it only helps that you’re following and able to share as much as possible.

Happy Hump Day Lovecats! Is it Friday yet, though?

May Flowers Coach Bag Giveaway Winner Announced!

This has been one of my favorites so far!

Oh mannnn, I say that about all of them, don’t I? But this bag is just SO PRETTY!!! And the wallet is super awesome as well.
It’s so fun to get to give back to you in this way and I hope you’re enjoying these giveaways as much as coach outlet store I am. Each month is a new possibility to win and each month I get coach factory outlet online to curate a new prize package and OH coachoutletonline I JUST LOVE IT.
BUT… without further ado, coach online outlet the winner of my May Flowers Coach coach outlet sale + More Giveaway is…

Laurie Harris

Congratulations Laurie! Your French Bulldogs are ADORABLE!!! Check your email for coachoutlet.com something from me soon and send me your address so I can ship out your fabulous Coach bag and goodies asap!
Lovecats, stay tuned for my June giveaway… I’m pretty excited about that one too!
Thanks and Hello! to those who followed me on Twitter, Instagram, Pinterest and Snapchat for the extra entries. Each giveaway will consist of a different but similar set of options so it won’t negate those who are “already” followers, Rafflecopter keeps track of it all and it only helps that you’re following and able to share as much as possible.

Happy Hump Day Lovecats! Is it Friday yet, though?